Global or International?

On 25 Jan 2006, The Business Times (Singapore) listed the Singapore International 100 rankings.

Within the same paper, there is an article titled "More than just growing sales overseas" and it lists three measures of performance:
1. building internationally recognised brand name
2. securing good market share in foreign markets
3. earning good returns on capital invested in overseas ventures

It is appropriate for the ranking to be "International" and not "Global".

There have been a few "Global" entities - the Catholic Church, the British Empire are two that come to mind.

Many entities claim to be global, worldwide but are they really? The FIFA World Cup is truly a world-class event, as is the Olympic, but is the baseball's World Series - when only Japan and the US actively participate annually?

McDonald's is a true global brand. As is Coca-cola and Pepsi-cola. However, many other people claim to be but cannot substantiate their claims.
Is it because they have a very narrow view of what constitute the world.
We know that the concept of "world" has always been limited by the actual knowledge of what one knows. Thus, for the aborigines of Borneo, their "world" is only to the extent that they have ranged for food.

So being international and/or global actually means being active in understanding that there are more variables for success.
Simply put, if the French/Italians/Spanish claim that their high wine diet helps with keeping heart diseases away, when will someone talk about the high possibility of liver issues?
Similarly, the Scandinavian diet of high Omega-3 has been touted as the miracle for many ailments, but it is the cure for everyone?
High fat diet of the Eskimos (a confederation of Northern clime nations) has always been the bane of other races, yet they have survived on it and thrived.

Lest one feels superior in his idea/opinion - take heart the golden words "Opinons are like assholes, everyone has one!"
An idea is an extension of the current time and place which when displaced may not fully work. The idea of evolution is very important and the basis of allowing people to make sure that changes are made to allow cultural variances.

To be a truly global entity - LOOK, SEE, LEARN, APPLY (and repeat!!)

Cheers - more to come soon!