Ramblings of a Global Citizen

Just another blog by another online citizen. Basically my ramblings (vents) about everyday observations from around the world.

Thursday, January 26, 2006

Global or International?

On 25 Jan 2006, The Business Times (Singapore) listed the Singapore International 100 rankings.

Within the same paper, there is an article titled "More than just growing sales overseas" and it lists three measures of performance:
1. building internationally recognised brand name
2. securing good market share in foreign markets
3. earning good returns on capital invested in overseas ventures

It is appropriate for the ranking to be "International" and not "Global".

There have been a few "Global" entities - the Catholic Church, the British Empire are two that come to mind.

Many entities claim to be global, worldwide but are they really? The FIFA World Cup is truly a world-class event, as is the Olympic, but is the baseball's World Series - when only Japan and the US actively participate annually?

McDonald's is a true global brand. As is Coca-cola and Pepsi-cola. However, many other people claim to be but cannot substantiate their claims.
Is it because they have a very narrow view of what constitute the world.
We know that the concept of "world" has always been limited by the actual knowledge of what one knows. Thus, for the aborigines of Borneo, their "world" is only to the extent that they have ranged for food.

So being international and/or global actually means being active in understanding that there are more variables for success.
Simply put, if the French/Italians/Spanish claim that their high wine diet helps with keeping heart diseases away, when will someone talk about the high possibility of liver issues?
Similarly, the Scandinavian diet of high Omega-3 has been touted as the miracle for many ailments, but it is the cure for everyone?
High fat diet of the Eskimos (a confederation of Northern clime nations) has always been the bane of other races, yet they have survived on it and thrived.

Lest one feels superior in his idea/opinion - take heart the golden words "Opinons are like assholes, everyone has one!"
An idea is an extension of the current time and place which when displaced may not fully work. The idea of evolution is very important and the basis of allowing people to make sure that changes are made to allow cultural variances.

To be a truly global entity - LOOK, SEE, LEARN, APPLY (and repeat!!)

Cheers - more to come soon!

Monday, January 23, 2006

Meritocracy ... Over-achiever ... Inferiority Complex ...

"Meritocracy" is defined by Merriam-Webster's online dictionary as:
"a system in which the talented are chosen and moved ahead on the basis of their achievement"

As the world moves ever closer to a true global economy, we realize that the strength of an individual is beneficial to the corporation and/or institution. Thus, we award success to these individuals who have performed well in hopes that they will continue performing well.

So for Meritocracy to continue its current role as a foundation of democracy, it means that all members of its society must be able to perform and proof their performance through various means.
For the young it means that they have to be able to achieve success in school. Be it with the Elementary School final exams, their GCE 'O' or 'A' Levels, the IB Diploma &etc. It is important to achieve paper results.
While we tout Meritocracy as a model of efficiency and a necessary evil for us to move forward while ensuring that all are subjected to the same brutal standards, there are some who start to wonder where standards are devised and ascertained.

"Inferiority Complex"is defined by Merriam-Webster's online dictionary as:
"an acute sense of personal inferiority often resulting either in timidity or through overcompensation in exaggerated aggressiveness"
(Note: that aggressive is not necessarily one of physical agression)

Now that I have added the second component of my title into the mix, I wish to tie them together.

Once you enter the so-called rat-race of chasing down qualifications, you start to question as to why there are people who excel at their work. Some people call it competitiveness, some call it "the edge". I offer another explanation - inferiority complex.

American and UK university students have given anecdotal evidence that when they sign up for a class and encounter 1st and 2nd generation immigrant students or foreign students, they are in for a tough time fighting for a high grade.

Many people have placed an emphasis on the upbringing and/or cultural background wherein these "superstudents" are driven to succeed. I beg to differ - I point my finger an innate sense of inferiority forcing us to prove that we are better.
Maybe it is the instinctive "fight or flight" nature that has been hard-wired in our brains. Since taking courses in university is not life-threatening (for most people and discounting the drink bingeing effect), most students will take the "fight" path. Of course, to lose only means that you get a B grade and not an A grade.

Tied into this argument of inferiority complex is the flip side of the coin - superiority complex.

To investigate the basis of inferiority complex, we have to look at the basis of superiority complex. Superiority complex was evident from the various empires that spanned the centuries. The most heinous of which was the Nazi movement - wherein it specifically targeted "weaker" races and/or ideologies.
The pan-Asian immigrants and local population of the 18th and 19th Century who worked for the colonial masters (Dutch, English, Spanish, and Portugese) also felt that these "masters" were of a superior class. The result was the so-calledPinkerton Syndrome wherein women think that Caucasian men are better husbands or working for a foreign company is better. The fact that these Asian/African countries were "conquered" gave the conquerers the "superiority". Once subjected to such "humiliating defeat", the colony's population naturally felt that they were "inferior".

So now - almost 200 years hence - we are still struggling with this dilemma. But it has been made more pronounced by the fact that the new emerging global leaders may not be the previously "superior" class.
With India and China now moving up the international rankings - and incidentally having about 2 billion (1/3 of the world's population) we are seeing that people are looking East.
Yet, these emerging markets have a population is looking West. Fast food concepts, Hollywood movies, learning English. Why?
1. Feeling that Western ideas/culture is better - eg. drinking French wine
2. Learning English will give one better prospects
3. Foreign movies are of better quality

So how are small countries like Singapore going to balance this view?
This brings in the third component of my title - "OVER-ACHIEVEMENT!!!"
We are taught to be proficient in multiple languages - either English, Mandarin, Malay, or Hindi. Yet, we know that getting the paper qualification is just a first step. Just getting an A1 in your exam does not mean that one can comfortably communicate much less get business done in the China, Malaysia, or India.

Over-achievement is our only solution. We have to prove that we are better than the others. We strive for the best airport, the best harbour, the best governance, the best public transportation &etc.

But now we are told to get out of our mould of following the rules ... "Be an entrepreneur" ...

The day we can balance these three issues, we can sit down and move forward in this competitive world and still live a healthy lifestyle.

... More to come ...

Monday, January 16, 2006

Globalization?

It is now the 21st Century ...
Globalization is so 1980s ... so what gives?

Well, globalization is no longer the "buzzword" but a survival necessity. GM (as in General Motors), DaimlerChrysler have now blurred the lines of where a car is being manufactured. Recent car shows have also shown that Chinese car manufacturers are interested in busting into the US market. So WHERE is your car coming from???

But why this rambling?
I caught the article by Ian Fisher (of New York Times New Service, contributed by Mr Peter Kiefer, printed on The Straits Times)
(Link to NYTimes: http://www.nytimes.com/2006/01/12/international/europe/12italy.html?hp - REGISTRATION REQUIRED)
Apparently, McDonald's lost the market to local tastes. Synopsis is as follows:
McDonald's opened a branch in Altamura (southern Italy) in early 2001. But it closed in Dec 2002 due to lack of profitability. The lack of profitability is due to the fact that Altamura is famous as "The City of Bread" and the local cuisine is much more inline with the locals' taste.

While McDonald's does not admit that it is a "defeat" for the brand, it does signal that not everyone hungers for the mass market appeal items. Another case in point - for our friends in Singapore - Starbucks Toa Payoh Central is no longer there!!! OHMYGAWD!!!! The fastest growing franchise has actually closed a shop ... is it due to "lack of profitability"??? Can that be???

Back to McDonald's - there is now a new promotion by McDonald's Singapore. The launch of "FÀNtastic Burgers". This is basically a variation of the Japanese staple "rice ball". There are two versions - the beef and chicken flavours. It seems that McDonald's is trying very hard to cater to the local tastes. The overall (personal) impression was good - for the beef flavoured version. They used short/medium grain rice so that the texture was more sticky so that it held up better after being pan fried and moulded together. Using long-grain rice (read Thai Jasmine or Basmati rice) may not have held up as well.

Will this take off and make it onto the Menu Board as a permanent fixture?
I don't know really ... because there have been so many "new" items tested by McDonald's here.
Some examples that I remember off-hand that never made a splash:
1. Durian Shake - I really pity the foreigners what hit their olfactory organs when they stepped into the downtown McDonald's for a bit of "home-cooked" food.
2. Pandan Chicken Wings - quite innovative, but never really caught on
3. Kaya breakfast "burger"

Even in the US, they have regional adaptations - examples include
1. McRibs - can get quite messy but the sauce is nice
2. Lobster Sandwich - quite good actually, much like a Tuna sandwich but on a short baquette bread

That then in turn begs the question - how come our local company's can manage to keep up with such big names and be successful? To name a few:
Ya Kun (of Kaya Toast fame)
Crystal Jade (and it's many flavours)
Boon Kee Chicken Rice (OK - no Chicken Rice Wars here ... please!)

What does a company have to do in modern global society to stay ahead of the game?
Does infusing local flavours induce market share?
Does marketing affect local tastes or does local taste affect marketing positioning and research?
What is one's comfort level with foreign taste and/or ideas and how does that affect overall acceptance for something new and unknown?

One might say it is a small world but the possibilities are endless.

More to come .... Cheers!

*********************
求学不是求分数、求爱不是求胜负。

Friday, January 13, 2006

Where have all the Angels gone?

I'm now confused ...
Los Angeles is - as I was told - "City of Angels". And the movie of the same title (starring Meg Ryan and Nicholas Cage) seem to bear this out ...
BUT I chanced on a advertisement today touting Bangkok as the "City of Angels" ... apparently Bangkok is known by its locals as Krung Thep which is translated as "the City of Angels".

Well, it doesn't matter. Just another name to confuse the public ...

Taglines - those wonderful "cliches" that marketing types make up to conjour imagery of intrigue, sensuality, adrenaline ...

Let's take Malaysia's Tourism tagline: "Malaysia - Truly Asia". Even Michelle Yeoh (of 'Crouching Tiger, Hidden Dragon', 'Tomorrow Never Dies' and 'Memoirs of a Geisha' fame) has been recruited to sell Malaysia.
But what is being Asian, hence the "Truly Asia" title?

Asia stretches from the Eastern shores of the Bosphorus (part of Turkey) all to Japan. So how can Malaysia sell itself as "Truly Asia"? Malaysia is but a small part of South-East Asia (not by land area though) ....

So we start the day wondering just how useful it is to hold onto the names and references - traditions and beliefs - when there is no real understanding of the underlying implications. Simplification (even oversimplification) and stereotyping have brought about misunderstandings and distrust throughout the world today. Even now - with the incredible amount of information available to us through the various forms of media - people still walk about with a narrow concept of their place in the world.

That seems to be another topic for another day. In the meanwhile - I'm going to take advantage of the sunshine this morning!

Be happy and think happy thoughts!

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